Scouts Canada Helpline 2024

Just in time for camping season, The Scouts Canada Helpline was created to give 'confused Canadian campers' a 24-hour resource to quell camping calamities. Pre-recorded by Scouters and Scouts Staff - the helpline gave instant advice to confused Canadian campers on common issues like What to do if they encountered a bear, how to go to the washroom outdoors or how to fix a broken tent poll. We also ran a survey of 1000 random Canadians to capture their current command of camping basics, which showed a severe lack of skills; for instance, 54.2% would do the wrong thing if they encountered a bear.
The media loved our pitch! It dominated Canadian tv, radio and online media for months over the summer. With over 30 spokesperson interviews across the country (many in the first week),
195 Million in media reach (according to Meltwater analytics)

AND A WHOPPING 552 MEDIA HITS across radio, TV and online media - making it easily one of the most dominating media pitches of 2024.

286 RADIO MENTIONS on major stations like CBC RADIO ONE (NATIONALLY), Q107 (Toronto), Move 103.5 (Vancouver), VOCM Radio (NL), CKLW 800 News, ICI Radio Canada: CJBC, CBEF, CBON, CJBC, Virgin Radio Winnipeg, CBC Montreal, CFOX, Global Radio, Global Durham, 580 CFRA Ottawa etc.

142 ONLINE MENTIONS on major news sites like BlogTO.com, CTVNews.ca, IHeart Radio.ca, GlobalNews.ca, The Toronto Star, CityNews.ca etc.

85 TELEVISION MENTIONS on major stations, including CTV Your Morning, CTV Morning Live Calgary, City News @ 6 Toronto, City News @6 Montreal, CTV Morning Live Winnipeg, CTV Morning Live Edmonton, CTV Morning Live Atlantic, CTV Morning Live Calgary, CP24 (Toronto), Global News Vancouver, CP24 Breakfast (Ontario) etc.